The redesign of Ramón Bilbao’s core range begins with a significant challenge: to enhance the product’s perceived quality without losing the dreamlike world that surrounds the brand.

The second premise was to strengthen the image of Ramón Bilbao the traveller by focusing the message on the hot-air balloon featuring the character.

To achieve this, a new illustration style was chosen that retains the brand’s universe but incorporates the appearance of the plaster mouldings found in Baroque palaces. The result is an image that is clearly more sophisticated and innovative within the wine sector. The multi-layered reliefs and trompe-l’œil effects make it impossible to resist touching a label brimming with emotion and sensuality.