Juvé & Camps V36

Packaging / Product Design / Storytelling

V36 is born from silence and time. It is the first cava from the Juvé & Camps enoteca to see the light of day—a jewel rescued from the 1936 harvest, kept for decades for the family’s private enjoyment. Now, to mark the 50th anniversary of Reserva de la Familia, that jewel is being shared with the world for the first time.

 

Every detail of V36 speaks of legacy and a passion for excellence.
Its wooden case, shaped like an archive box, invites you to preserve it as if it were an incunable in the library of great wines. It is a piece designed for collectors and lovers of time, and it will mark the beginning of a series of unique vintages, each presented under the same concept: authentic capsules of history.

 

V36 retains the characteristic Juvé & Camps staple, a symbol of authenticity, and dresses it with a capsule designed exclusively to enhance its presence—even when it remains hidden.

 

Another singular feature is its individual numbering, applied through stamping, an uncommon detail that emphasizes the exclusivity and artisanal care that this exceptional product deserves.

 

The case, with its red-painted edge, stands out on the shelf as if underscoring the product among the rest. This emblematic Juvé & Camps red dominates the design, reinforcing its identity and most recognizable essence.