Alegre is ViñaMayor’s first product designed to pave the way for change. It represents and reinforces the beginning of the brand’s evolution.

A new way of looking at Ribera del Duero wine and an experience driven by emotion.

Alegre is the first demonstration of how Viña Mayor is reimagining Ribera del Duero wines through an oenological approach that is evolving towards a deep appreciation of the wine’s origins.