Ramón Bilbao is an explorer in search of new discoveries that help him craft increasingly extraordinary wines. On his journeys through a world of magical realism, he relies on marvellous machines built from elements of the winemaking universe. This time, he ventures into the fog aboard his balloon to uncover this fantastic rosé, made from Garnacha and Viura grapes.

This redesign aims to connect with younger consumers who are less knowledgeable about wine but highly attuned to emotions—captivating them through imagery so they can feel the experience and the journey of discovering this remarkable wine. The previous design, based on a classic labelling structure, offered nothing new to the audience we want to attract.

With the 360-degree screen-printing, we have completely transformed the product’s perception. The acidic effect of the clouds conveys freshness and brightness—qualities essential in a wine of this category. This new design has allowed Ramón Bilbao to renew commercial agreements with major retail chains in the British market, which had long been calling for a new perspective on how to present this type of wine to a younger, less experienced audience.